WMcCann, Africa Creative, Soko and Talent presented their new VPs
The highlights of the week’s movements were the new VPs at WMcCann, Africa Creative, Talent and Soko. A WMcCann now has a vice-presidency of Data & Business Growth, which will be led by Vitor Miguelan executive who leaves the financial market and returns to advertising after just over a year.
Vitor was performance director at WMcCann between 2021 and 2022.
Miguel has a background in digital marketing, focusing on performance, data and martech. Last year, he served as executive marketing and performance manager at Banco PAN.
Already Africa Creativewhoever arrived was Patrcia Colombo, who took over as vice president of content at the agency. A journalist by training, the executive worked in the field for almost ten years, focusing on culture and music.
He worked for important media outlets such as Rolling Stone Brasil, UOL and Ita Cultural, in addition to having collaborated with Globosat’s digital channels (BIS and Multishow) in covering festivals such as Rock in Rio and Tomorrowland.
Seven years ago he migrated to the advertising industry, starting his journey at Red Bull Brasil. His career also includes two years at AlmapBBDO as a content strategist and three at WMcCann, where he served as head and shaped the content and influence department.
The person who also announced a new executive on the team was Talentwhich confirmed the departure of Eduardo Megale to be COO. O propmark It had already been announced, on January 23rd, that the agency was looking for a new person to fill the position that belonged to Carol Escorel, who left the agency to become COO at WMcCann.
With a career spanning 20 years, Megale began his career in marketing at Peugeot do Brasil. Subsequently, he played key roles in renowned companies in the market, such as Publicis Brasil, where he served as customer service director, DM9 and Artplan.
J na Market, Larissa Kubountil then head of operations and production, became vice-president of the area and his mission was to strengthen the structure responsible for the idealization, production and implementation of the agency’s campaigns and actions.
Reporting directly to the COO Felipe BelinkyLarissa has been with the agency since the beginning of its operations, with more than 17 years working in the advertising market and stints at Wunderman, LOV, Espalhe, CUBOCC and Rede Globo, the last seven years at Soko.
Promoo after Purple
A Purpple promoted Gabriela Nuneswho assumes the role of full editor, and Manuela Paiva, as full art director. The duo attend to Pluxee’s account.
Gabriela has been at Purpple since August 2021 and during this period she worked for brands such as Lindt, Warren, Americanas, Oxer and GOL. Manuela joined Purple in May 2022 working for Warren, and worked on special projects for Oxer, Americanas and the UN.
Strategy and content
A Digital Favela reinforced its strategy and content team with two new hires. Arrive platform Alyne Passos, who acts as planning and content manager; It is Priscyla Galvo, as planning supervisor. Both will report to the CRIA team, led by partners and CCOs Tiago Trindade e Felipe Branquinho.
Alyne is an entrepreneur and has been working in the advertising market for around ten years, having worked for companies and agencies such as Ogilvy, Heads Propaganda and Natura. Pryscila studied public relations and is co-founder of RPretas, bringing to her CV experience in the influencer marketing market at players such as Mutato, Music2Mynd, Play9 and Tastemakers.
CMO in Pernambucanas
Flvia Molina as the new CMO of Pernambucanas. The executive will assume leadership of the areas of Integrated Communications, Customer Experience, CRM, Visual Merchandising, Corporate Communications and Audiovisual Production.
Among the executive’s challenges is bringing the retailer closer to its consumers, as well as communication strategies and initiatives aimed at experience in customer relationships, based on preferences and needs, making them even more of a protagonist in their purchasing journey. .
New VP at CNN
Ate at CNNlast Monday (4), Cris Moreira as VP of strategic relations and business. Cris Moreira was until recently general director of marketing at Grupo Bandeirantes de Comunicao, where he led sales to the advertising market of major properties such as F-1, ‘Fausto na Band’ and ‘Masterchef’, among other products and contract negotiations. .
