Presented by Tas Arajo and Paolla Oliveira, the special will deal with topics such as female overload, harassment and gaslighting
‘Falas Femininas’ 2024, presented by Tas Arajo and Paolla Oliveira and which will be shown this Friday (8), will be sponsored by L’Oreal Paris.
The special created to talk about International Women’s Day will discuss exhaustion and the various factors that impact and corrode female mental health.
The project with L’Oreal Paris foresees deliveries on digital platforms, such as Globoplay, gshow and globo.com, and extension of the conversation on social media, with a social media project developed by ViU Hub, the Globo area responsible for commercial media projects social and influencer marketing.
In the program, over the course of 45 minutes, the presenters will take the viewer on a journey that awakens the reflection of society as a whole with a discussion that starts with social experiments. On the agenda, they will talk about female overload and topics such as harassment and gaslighting, with the participation of experts.
To further expand the reflection around the program’s themes, Globo prepared an activation that aims to draw attention to the title of the episode on the streets of Rio de Janeiro, as part of the ‘Falas Femininas’ publicity campaign.
Signs with phrases like “Don’t doubt if even Joana Anglica has already been called ‘Crazy'” highlight the historical use of the term as a way of discrediting women.
In addition to Ipanema, the signs can be seen at addresses such as Clarice ndio do Brasil and Dona Mariana, in Botafogo, Anita Garibaldi, in Copacabana, Nair Belo, in Recreio dos Bandeirantes, and Dandara dos Palmares, in Jacarepagu, among others. The campaign was created by Globo’s Brand and Communications team.
“With ‘Falas’ we seek, every year, to expand the debate around important topics for society, through content that provokes reflection. Without leaving aside the lightness and entertainment that engages, taking to the living rooms of the home or The conversation circles bring new points of view when promoting dialogue”, said Leonora Bardini, director of programming and marketing at TV Globo.
‘Falas Femininas’ 2024 is directed by Antonia Prado and has Veronica Debom and Isabela Aquino as authors, research by Jaqueline Neves and Zilda Raggio and production by Ana Luisa Miranda. Mariano Boni’s genre direction.
