The brand now has a look inspired by Italy and has new features in both the café menu and items for sale
Casa Bauducco announced the launch of its portfolio for Easter 2024 and presented its rebranding during an event that took place at the brand’s store in Shopping Eldorado, this Friday (8).
With a cleaner look, inspired by Italy and reminiscent of a home room, the brand’s establishments will undergo a redesign to follow the updating movement of the mother brand, Bauducco, which presented its new face in 2023. Now, the logo The brand gained an arch shape, reminiscent of the shape of panettone, and the font was updated.
Speaking of Easter, the brand took advantage of the moment to announce its news for the date and expanded its menu with three launches.
The sweet slices, with the topping options of Nutella, Ovaltine, Dulce de Leche or Red Fruit Jelly, and the Easter Surprise drink, composed of a creamy hot chocolate topped with whipped cream and sprinkled cocoa, were topped with pieces of Mini Chocolate Eggs.
In addition, Casa Bauducco also announced the launch of the Cioccolato slice, covered with chocolate and cashew nut pralin.
For the public, the brand will have Ovo de Chocolate in brownie, chocottone and novelline flavors, in addition to the traditional Easter colombas in candied fruit, raisin and apricot, chocolate drops and brigadeiro flavors. Casa Bauducco will also have mini versions of candied fruit colombas and chocolate drops.
Colomba is a perfect product to share at a lunch or meeting with friends and family. The smaller options are excellent for those who want to learn about the category or give a gift to someone they love, explained the executive.
For children, the brand offers the Mil Cores Easter Egg, which is covered with colorful dragees. In the giftable category, the company presented a selection consisting of Carrot Eggs with Milk, Pot of Eggs with Milk and Half Eggs in caramel, brigadeiro, hazelnut bream and truffle flavors.
Just like Christmas, Easter is a special and significant date. We want to offer a complete journey for the consumer in order to generate experimentation and consumption. The public will be able to check out products with ingredients typical of the season and take home a variety of exclusive and giftable items, such as Eggs, Colombas and other souvenirs, added Denise.
The brand’s launches will be accompanied by advertising both online and offline, including publications on social media, TV and OOH.
