The Casas Bahia Group is a pioneer with its credit, a symbol of the brand’s historical relationship of trust with the consumer.
The purchase of an appliance between the 1970s and 1980s mobilized the entire family around a real trip to the stores that dominated commerce at the time. The extinct Mappin was one of them. The retailer closed its doors in 1999, after 86 years building one of the most beloved brands among consumers, located in Praa Ramos de Azevedo, the center of the capital of São Paulo.
The jingle The time has come, come running, the sale’ announced one of the public’s most anticipated moments. Acquired in 2019 by Marabraz, which exploits the slogan nobody does the lowest price, Mappin was relaunched on the internet. However, without boasting the variety of departments and products that once made it famous.
But in the hearts of Brazilians there is always room for the super popular ones, with tradition and affection already recognized by those who can only shop in stores that provide easy access to credit. Brazil’s monthly per capita household income was R$1,893 in 2023, according to data from the Institute of Geography and Statistics (IBGE) calculated based on the Continuous National Household Sample Survey (PNAD).
These are families that often do not even have internet access. They have to go out onto the streets to find what they need at a price that fits their budget. Around 25 de Maro Street alone, in the central region of So Paulo, sees around 500,000 people pass through every day. It is estimated that the place, an icon of popular commerce in Brazil, receives more than a million visitors on Christmas Eve, Mother’s Day and Children’s Day, among other commemorative dates.
The Casas Bahia Group is a pioneer with its credit, a symbol of the brand’s historical relationship of trust with the consumer. We believe in our clients’ dreams and do everything we can to support them in their achievements, says Vivian Zwir, marketing director at Grupo Casas Bahia. Whether banked or not, consumers purchase consumer goods through credit purchases.
Read the full article in the propmark of 11 brown of 2024
