Piece created by Dabba aims to invite the public to see the world through the vision of Matu and YunkVino
Converse announced the launch of the “No One Sees the World Like Us” campaign, which celebrates the brand’s Star Chevron line. The piece features singers Matu and YunkVino, as well as guest skaters and members of the All Star community.
Created by Dabba, produced by P de Vidro and with stills by Bernardo Guerreiro, the campaign is set in the streets of the city of So Paulo and aims to invite the public to see the world through the vision and creative approach of the characters, showing different possibilities of interact with the city.
For the video, the brand was inspired by the global campaign starring Tyler, The Creator, along with Louie Lopez, Evan Mock, Zion Effs, Dede Lovelace, Kien Caples, Zineb Koutten, Rafaela Costa, Andy Li and Yubia.
The promotion features a series of films and photos with the rapper duo accompanied by Henrique Crobelatti, Arthur Ribeiro, Vitria Bortolo, Maria Eduarda Vieira da Costa, Giulia Del Bel, Kayna Abel, Kilombo and El Breck. On her feet, Matu wore the Rival V2 White model, and YunkVino wore the white and blue Cons Fastbreak, both from the Star Chevron line.
