Agency will lead the creative and strategic part of the brand’s biggest movements
After the partnership that revived the “Pizza com Guaran” platform and promoted the new Guaran Antarctica Zero, CPB announced the winning of the Guaran Antarctica account.
Now, the agency will be responsible for the communication strategy and main campaigns for the brand.
“Guaran Antarctica is a fundamental part of my training as a Brazilian and an advertiser. I have always dreamed of working for the brand and this happening has a very special meaning for CPB. A partnership that in two projects we did has already shown that creativity and sales numbers must always walk together”, said Andr Kassu, CCO and CPB partner.
The first work in this new phase took place during Carnival with brand activations in several cities in Brazil and the announcement of actress Bruna Marquezine as brand ambassador.
“We have a mission to make the messages of the Guaran Antarctica brand even more powerful and connected to what our consumers are looking for. Being an original soft drink from Brazil brings us even more responsibility to make this product part of Brazilians’ routine. The arrival of CPB came to make this brand purpose even more strategic”, added Juliana Grinberg, director of soft drinks at Ambev.
