Project will include deliveries on social media, including Globo profiles, talents and creators
Piracanjuba announced that it will be the sponsor of the broadcasts of the Paris 2024 Olympic Games on TV Globo.
The project will feature deliveries on social media, covering Globo profiles of talents and creators, through ViU Hub – Globo’s area responsible for commercial projects in social media and influencer marketing.
“Participating in the broadcast of the biggest sporting event in the world puts Piracanjuba on another level, as it adds value and visibility to the brand. It was an old dream, which we realized at a time when the company is growing and focused on its greatest good, which is the people. This reinforces our purpose: we like to do what is good for you, and, above all, it unites us in this great celebration around sport”, said Lisiane Campos, marketing director.
In addition to the communications prepared for the games, Piracanjuba will also have a series of actions during the year, which involve commercials, sales campaigns and actions for the internal public, created by Good Brands offline and Amplfy digitally.
