Campaign created by GUT So Paulo features four films that will be released on TV, OOH and on the app’s social networks
OZ Delivery announced the launch of its new positioning, which aims to solve its consumers’ problems and, to this end, will count on the presence of its two new ambassadors, Leo Santana and Simone Mendes.
The piece, signed by GUT So Paulo, shows an app delivery person in front of a building, taking products out of the bag and, on the other side of the street, a guy is going through the trouble of carrying all the bags possible and face-to-face. with Lo Santana, with whom he asks to take a photo.
At the time, the bags burst, the beer packs fall on the singer’s foot which becomes the newspaper headline ‘Accident postpones Lo Santana’s historic tour’.
“This is a new phase of Z Delivery. In addition to expanding to more consumption occasions, we want to bring about a change in people’s habits and show our audience that Z is the fastest way to fun. So, more than a campaign, we are launching a long-term creative platform that strengthens fun without any hassles like our territory. And to grow this message even further, we could not have chosen other ambassadors other than Lo Santana and Simone Mendes. They are two important names that connect a lot with our consumers and will deliver a lot of fun together with us”, said Thais Azevedo, marketing director at Z Delivery.
The campaign features four films that will be released on TV, OOH and on the app’s social networks. As for the artists, the partnership includes several activities scheduled throughout the year, including experiences with fans.
