Survey reveals purchasing preferences, payment methods and categories most desired by consumers.
An in-app survey carried out by Shopee, a marketplace that connects sellers, consumers and big brands, revealed that Brazilians intend to spend an average of R$200 on Consumer Day. The survey also showed that 63% of respondents are willing to buy on that date and 39% agree that the best and greatest opportunity is to purchase products during major promotions. When it comes to payment methods, 49% prefer to use a credit card, while 38% opt for Pix and 6% prefer a bank slip.
The categories in which consumers most intend to invest are: cell phones and accessories, household appliances and IT. The research also mapped that users’ favorite categories for this date are Home, Kitchen and Decoration (43%), followed by Women’s Clothing (30%) and Health and Beauty (26%).
Looking for affordable prices and promotions
For 50% of those interviewed, the motivation to purchase on Consumer Day is to purchase desired items at a lower price and 35% seek to purchase everyday necessities at affordable prices. Furthermore, what most encourages consumers when purchasing is free shipping, according to 55% of respondents. 43% consider that products with big discounts are a differentiator.
Felipe Piringer, head of Marketing at Shopee, highlights the growing importance of Consumer Day in the Brazilian retail scene. The date has already established itself as one of the main promotional periods of the year. We see this with the growing interest of our users who show greater expectation to invest in both essential items and desired products. Furthermore, it represents an excellent opportunity for sellers to capture consumers’ attention through promotions and attractive prices,” he says.
Buying habits
The survey also revealed that 58% of respondents intend to look for products from specific brands on this date. Furthermore, 79% prefer to make purchases on marketplace apps, compared to just 16% who prefer to buy on the store’s website.
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