The action will give BRL 100,000 in gold, with draws of BRL 10,000 every week and with prizes every day
Haribo decided to celebrate its 100 years in the market with a “treasure hunt”.
The action will give R$ 100 thousand in gold, with drawings of R$ 10 thousand every week and with prizes every day.
The promotion takes place between February 14 and April 22, 2022. To participate, the person needs to buy R$ 15 in Haribo products, register on the site, receive the lucky number and cheer.
In addition, consumers have the chance to win instant prizes of R$100 reais every day and can double their lucky numbers through “Hariboost”, an interactive game that shows the history of Haribo in different countries.
“The ‘Busca ao Treasure Haribo’ promotion is the beginning of several actions that we will carry out throughout the year to celebrate 100 years of Golden Bears, Haribo’s most iconic product and that for a century spreads joy among generations of young people. and adults every day around the world. The choice of theme for this promotion is related to the outstanding feature of this product, the golden packaging, which is a clear and recognizable identity for consumers on any supermarket shelf in the world”, commented Juliana Furini, Marketing Manager for Haribo in Brazil. .
The campaign will rely on communication support on the brand’s social networks and partnership with influencers, in addition to physical materials distributed at points of sale across the country.
The 100 years of the company’s classic product will be celebrated during the 365 days of 2022 around the world. In Brazil, Haribo provides a calendar with promotions, activations and special editions to invite all consumers to join in this celebration.
