The space features the brand’s ambience, as well as a grapevine with chocolate eggs and communication pieces.
Oxxo and Lacta came together and launched a concept store for Easter this year, located in Campinas, São Paulo.
The flagship has a tunnel with a chocolate flavored entrance and aims to provide a different experience to the consumer, who will also come across a row of chocolate eggs from Lacta.
“We want the Oxxo public to make delicious impulse purchases with our delicious Lacta chocolates,” said Andr Plana, Senior Sales Director at Mondelez Brazil.
In addition, the store has communication pieces presenting the Cocoa Life Program, Mondelez International’s global platform for sustainable supply of the ingredient. The communication will encourage digital access to the series “Cocoa Life – The future is in every piece”, produced in partnership with Globoplay.
Inside the store and on the outside tables, the atmosphere is also present. The store will be set up after the Easter period for a specified period of time, but the brand will continue to be present in the unit.
