Demonstrating a significant expansion in its partnership with the brand that sells the most household appliances in Brazil, the collaboration between Electrolux e DPZ evolves to a new level with the creation of the Electrolux Media hub. Operating in conjunction with Performics, a specialist in Publicis Groupethis project will follow the group’s ‘Power of One’ model, providing an integrated and synergistic approach to the full media operation of the Electrolux brand in Latin America.
“Performics arrives to enhance the incredible work already carried out by DPZ, further intensifying its digital presence and boosting Electrolux’s commerce and D2C strategies. With the integration of all tools, technology and our team of experts, we are accelerating both the funnel and the client’s sales pipeline”, highlights Rafaela Queiroz, managing director at Performics.
The hub, which began work on January 1, 2024, represents a strategic milestone in the collaboration between DPZ and Electrolux, combining the agency’s creative expertise with Performics’ performance experience. This partnership seeks to optimize Electrolux’s presence in the media, aligning advertising strategies and performance media for a more effective and comprehensive impact.
We seek to integrate with partners who have the same values as the Electrolux Group, which requires innovation, quality and creativity in delivery. Having a media hub that connects us with our consumers, relying on the expertise of DPZ and Performics, guides us to where we want to take the brand, maintaining our market leadership, comments Thiago Giamarino, head of Media and Activation Latam at Electrolux.
Flávia Crtes, COO of DPZ, also spoke about brand building.
“We are very proud to take another step in our relationship and in building a brand as powerful as Electrolux. The hub will bring a more efficient media operation and a much more complete business look at the entire funnel and consumer journey”, concludes the COO.
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