Senna Brands, in partnership with the LEGO Group e McLaren, announces the launch of the number 12 McLaren MP4/4 in buildable and collectible format. The replica of the car driven by Ayrton Senna in the first title of his career in Formula 1in 1988, is available for sale from this month (March), the month in which the three-time champion would turn 64, and the year in which 30 years of the pilot’s legacy will be completed.
With the launch, the group celebrates fans’ passion for racing and provides unforgettable moments for families to enjoy together by recreating one of the most iconic cars in the world of motorsport.
The McLaren MP4/4 comes with 693 parts, precise details and realistic functions, plus functional steering, rod suspension, adjustable rear wing, smooth tires, mirrors, gear lever, a detailed V6 turbo engine and a display stand for the car. The Ayrton Senna minifigure with a quote from the driver completes the item.
The new LEGO product is available in physical and online LEGO stores and e-commerce da Senna Brands, no official link.
History about the partnership
In addition to the Formula 1 car, the partnership between the Senna brand, LEGO and McLaren already includes two sports models inspired by Ayrton Senna. In 2019, Speed Champions hit stores with a miniature version of the most extreme street car created by the British automaker. Two years later, the 830-piece model of the McLaren Senna GTR delighted fans with a replica with several features.
Senna Brands celebrates 30 years of Ayrton Senna’s legacy in 2024. With the aim of managing and maximizing the assets of the Senna and Senninha brands, in addition to perpetuating the image and history of Ayrton Senna, this year the company is promoting a series of activations in celebration to 30 years of memory of the greatest Brazilian driver of all time. New partnerships and exclusive products, from clothing, luxury items to children’s products. In addition to the global premiere of the documentary series in partnership with Netflix, releases designed for all generations of Ayrton Senna fans spread across the world.
Other information about Senna Brands is available on the official website and also on the Instagram, Twitter, Youtube and TikTok platforms.
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