Action was created by the DM9 agency
Attention. Big iFood calling! The name of the new iFood campaign, which takes advantage of the conversations around Big Fone during this edition of BBB 24. To this end, the campaign created by DM9 presents Big iFood, a film starring former BBBs to present the benefits offered to subscribers to Clube iFood, the brand’s benefits program.
In this new phase of the strategy, the film features three former BBB participants: Fiuk, Kerline and Fred Niccio in a dispute, just as happens when the big phone rings inside the house, to see who can answer the call for iFood offers first. .
The main film presents the benefits of the iFood Club, but the campaign also addresses offers for the month of March in other creatives.
The campaign was for TV in the very first format, which happens when the break is glued to the schedule exactly on the day that the brand promoted its big party inside the house.
Singer Wesley Safado was the main attraction of the event, which also included a menu of food and drinks for the brothers and a special list on the app so the audience could enjoy at home what the participants were eating at the party.
The film with the former BBBs, created and developed by DM9, connects with the company’s macro strategy, specifically with the umbrella of the brand’s sponsorship of BBB24 and other recent events, which uses the message iFood Brasileiro, Bom e Cheap.
The communication strategy for Big iFood also foresees other films, including offers focused on consumer week, which takes place from March 11th to 15th within the application.
