Confectionery and mineral water brand come together to offer personalized and reusable boxes.
Always seeking to bring unique and memorable experiences to its customers,PikurruchASa reference in Instagrammable concept since 2013, with more than 50 variations of sweets and desserts, as well as drinks and savory options that delight the eyes and palate, announces a new partnership: with the brand water in the box. Now, in all confectionery stores, customers who order mineral water will receive a personalized box of the mineral water brand in a reusable box, available in three exclusive models for collecting, reusing and storing.
We couldn’t be happier with this partnership! We are always looking to provide an outstanding experience for our customers, from the moment they enter our stores. With water in the Box, we were also able to bring a sustainable and reusable product, which could even become a collectible item and which carries our identity and our trademarks, such as the color pink, flowers and bears. This will certainly be another successful partnership. We hope that customers take our boxes everywhere and reuse them a lot, celebrates Ana Piku, businesswoman and confectioner at PikurruchAS, alongside her husband, Alexandre Silva.
The co-founder of gua na Caixa, Fabiana Tchalian, adds that Piku has a very unique and striking visual identity, highlighting gua na Caixa’s commitment to always finding in art a way of giving value to what is currently not seen on the market with as much value as mineral water.
The partnership was the union of values of the two brands, which value innovation, experience and sustainability. Like PikurruchAS, the brand seeks to offer an innovative experience for its customers, being the only water brand in the country that differentiates itself from the norm. This goes from the design of our boxes, to the fact that we are the first and only Carbon Neutral mineral water in Brazil, in addition to being reusable, 88% renewable and 100% recyclable. The brands couldn’t have more synergy! Transforming the boxes into collectible editions was an idea that won over the whole team, reveals Fabiana.
The three special water in the box models for PikurruchAs are now available in all confectionery stores, with two points in the capital of São Paulo, in the neighborhoods of Tatuap and Perdizes, which is considered one of the largest confectionery stores in Latin America with a total area of 1000m , in addition to a store in the Golden Square Shopping Center, in São Bernardo do Campo, in addition to the new dark kitchen, exclusively for delivery, in the south zone of SP, or at iFood.
We hope this will be a lasting partnership and that we can launch new exclusive collections with the brand. This is just the beginning of our story with water in the box, concludes Ana.
I served PikurruchAS
Telephone/Orders: (11) 97752-7067
Perdizes Unit Rua Diana, 695 Perdizes
Opening hours: Monday to Sunday, 11am to 8pm
Tatuap Unit Rua Francisco Marengo, 1481 Tatuap
Opening hours: Monday to Sunday, 11am to 8pm
So Bernardo do Campo Unit Golden Square Shopping Center – Av. Kennedy, 700 – Jardim do Mar
Opening hours: Monday to Saturday, from 11am to 10pm, and Sunday, from 1pm to 8pm
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