Partnership seeks to spread joy this Easter, with exclusive discounts and donations for families in vulnerable situations.
To celebrate Pscoaa Shopee, a marketplace that connects sellers, brands and consumers, and Cacau Show came together to improve the lives of several children. The Happy Easter Shopee and Cacau Show action is now available on the platform and continues until the last day of the month, with the mission of bringing a much happier Easter to the children benefiting from Alicerce and to families in the Brasilndia community. Alicerce is part of the Shopee Donations section and provides opportunities linked to the education of children, young people and adults in socially vulnerable situations.
“We are very happy to join forces with Shopee and Cacau Show to provide a happier Easter for the children supported by Alicerce. We believe in the power of education to transform lives and together we are making a difference through actions like this”, comments Paulo Batista, CEO and founder of Alicerce, an edtech that used technology to create a proprietary method focused on developing the school base for students from all over Brazil.
During the campaign, Cacau Show products will have an exclusive 10% discount coupon and part of the proceeds will be donated to Cacau Show products. The expectation, at the end of the action, is to reach the mark of R$ 100 thousand reais in donations, guaranteeing Easter for more than 3.5 thousand families. The action will be held at the Brasilndia education center, in the far west of the capital of São Paulo, which serves students aged 5 to 18. In addition to Reading, Writing, Mathematics and Life Skills classes, students also have content focused on sustainability and music.
This is another opportunity for us to bring joy and impact the lives of many families in communities. With this dynamic, we are, once again, facilitators of positive action, contributing to a happier moment for dozens of children in situations of social vulnerability, comments Luciana Ferraz, social responsibility manager at Shopee.
Deliveries will be made by Shopee’s own employees through the Corporate Volunteer Program.
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