Thank you for reading this post, don't forget to subscribe!
Riachuelo will take the jeans to Lollapalooza Brasil 2024
![SXSW 2024: Better than Amy Webb, just think about everything she said]( "Riachuelo will take the jeans to Lollapalooza Brasil 2024 4")
The brand will have a stand that will take the public into the process of making Pool Jeans
Riachuelo is reinforcing its presence in cultural territory by supporting Lollapalooza Brasil 2024.
As the official fashion partner of this edition, the brand will take the concept “We meet in Pool Jeans” to the Interlagos Circuit, giving prominence to the Pool brand, responsible for a large part of the retailer’s jeans.
Riachuelo will have a stand that will take the public into the process of making Pool Jeans, which goes from the washing process to a catwalk parade and produced and customized pieces.
Furthermore, festival fans will be able to participate in activations to win a gift made from shredded jeans, reused from textile waste.
You have successfully registered propmark
Ready! Now complete the checkout for full access to propmark
Welcome back! You have successfully registered.
Unable to register you. Please try again.
Success! Your account has been activated, you now have access to all content.
Oops! Stripe checkout failed.
Success! Your payment information has been updated successfully.
Oops! Updating payment information failed.
