The communication of Cabaré beer, developed in partnership with the BETC Havas agency, has the campaign “Um Show de Cerveja”
The country singers Leonardo and Bruno & Marrone sang during the live launch of Cabaré beer, which took place this Thursday (17).
The show took place inside the Grupo Petrópolis factory, in Uberaba, Minas Gerais, and gathered around 100,000 people on Youtube.
“To witness the birth of this beer is a reason for accomplishment. And it was not by chance that I participated in the entire process from the beginning”, commented Leonardo, who is the face of the beer launch campaign.
The communication of Cabaré beer, developed in partnership with the BETC Havas agency, counts on the campaign “Um Show de Cerveja” on television.
“Once again very attentive to the desire of beer lovers, we seek to develop a noble and balanced pure malt, meeting the demands of a highly knowledgeable public when it comes to the sacred golden liquid. Beer Cabaré completes the brand’s portfolio, which already has an extensive line of premium cachaças and Cabaré Ice ices”, said Diego Gomes, Industrial Director of Grupo Petrópolis. “Tradition is a factor that we respect a lot and, therefore, we are sure that it will fully please the palate of Brazilians who appreciate excellent single malt beer”, he added.
The campaign also has extra content from the film in which, through a QR Code, the consumer can have an exclusive experience of being inserted in the film, in addition to digital developments, especially on social networks, and radio spots.
Datasheet:
Agency: BETC HAVAS
Client: Grupo Petrópolis – Cabaré
Campaign: Cabaret Launch
CCO: Erh Ray
CBO: Daniel Jotta
Creative Director: Marcelo Ribeiro
Associate Creative Director: Victor Castelo
Creation: Igor Freitas (Zaza), Lucas Madu and Raphú Oliveira.
Brands & Business: Guilherme Rollemberg, Nathalia Moral and Maiara Bovo
Channels & Engagement: Jairo Soares, Gabriel Roveri, Haroldo Paro, Nancy Vergara, Gabriela Pereira, Matheus dos Anjos and Sara Freitas
Strategy: Agatha Kim and Silvia Paes.
Content: Daniela Lima, Fernando Cury, Fernanda Conceição and Fabio Santos
Production: Anna Luisa Ferraz, Juliana Arantes, Rafael Paes.
Graphic Production: Gilmar Souza, Marcio Brusaferro, Plinio Alves and Carlos Valeriano
Producer: Madre Mia Filmes
Executive Producer: Telma Silva
Attendance: Gabriela Silva
Production coordinator: Liliam Lima
Directed by: Kiko Lomba
Director of Photography: Rambo
Art Direction: Joan Ibars Pallas
Post-Production: ColorBar Filmes
Production Director: Toninho Gomes
Audio Producer: Lira Música
Audio Production Service: Marcio Espinosa
Client Approval: Walter Faria, Giulia Faria, Eliana Cassandre, Nathalia Cajueiro, André Zanetti, Isabela Souza dos Reis, Douglas da Silva, Priscila da Fonseca and João Paulo dos Santos
