Team alviverde announces agreement for advertising in Brazilian games between 2025 and 2029
Last Wednesday (13), Palmeiras signed a five-year contract with Sports Hub for the right to operate field advertising boards at the club’s home games. The agreement, negotiated by the club’s Marketing Department, will yield R$315 million to the team’s coffers, from 2025 to 2029.
We are very pleased with this partnership, which will further enhance the Palmeiras brand and contribute to maintaining the extremely successful cycle we are experiencing. We have worked with maximum effort to continue on the path to victories and titles, says president Leila Pereira.
The Marketing Department has been committed to participating in the club’s budget in an increasingly active way, valuing strategic partners and seeking revenues that enhance the club’s investments. The contract we signed with Sports Hub involves very significant values and meets the goals we set, says Marketing Director, Everaldo Coelho.
A partner of Palmeiras since 2022, Sports Hub is one of the main developers of businesses and solutions in the Brazilian sports segment, operating in different areas, such as brand activation and sale of field properties, among others.
