Vicente Varela will take up position at SBT

Executive left LewLara\TBWA for new professional challenge

Leaving LewLara\TBWA after five years at the Omnicom group agency, executive Vicente Varela already has his direction defined. He will assume a strategic position at SBT, where he will take all the knowledge accumulated in media management, omnichannel vision, data application and traffic in the advertising market.

To the propmarkVarela confirmed the information and is therefore preparing to return to the world of media groups, as he worked at The Walt Disney Company/Maker Studios as a digital specialist, as explained on the LewLara\TBWA website.

At the agency, he will be replaced by Luisa Sotero, whose position is vice president of media and data.