Music streaming launches exclusive messaging service for users to tell their inspiring and personal stories.
To celebrate not only International Women’s Day, on March 8, but also the entire month dedicated to them, the Deezerone of the largest musical experience platforms in the world, has just released exclusive initiatives and information.
“HerLine Deezer”: a special hotline available from March 8th.
Which singer changed, and is changing, your life? Which song written by a woman has a special place in your heart and why? And, in her opinion, which singer is transforming the world of music and inspiring the next generation? These are the questions asked within “HerLine Deezer”, a messaging service available to all Deezer users. The hotline, launched on the 8th and which will be available until March 31st, aims to get closer to women especially to discover the influence that female artists and their music have on their lives. The testimonials will be selected and shared on music streaming social networks throughout the month.
Users can access “HerLine Deezer” at any day and time via WhatsApp, via the number +33668863505 or link.
“Vozes Femininas”: a channel dedicated to Women
With 40,000 Girlboss-style playlists, 20,241 “Girl Power” playlists and 8,000 playlists created under the title “Female Rage”, Deezer highlights its commitment to women through its content aimed at them, users and artists.
For Women’s Month, music streaming highlights some of these playlists within the channel Female Voicesalong with other musical selections made in consultation with Deezer editors, which feature artists who are making an impact on contemporary and historical music.
“Discover Female Voices”: AI to amplify new female artists
Deezer also uses Artificial Intelligence to give more visibility to artists through an intelligent and personalized playlist, entitled “Discover Female Voices” and which is adapted to the tastes of each user. This playlist recommends singers that the user has not yet heard, combining tracks from great artists with new names to be discovered.
A 100% female lineup to discover at Flow
Press the power button! The iconic Flow offers a personalized soundtrack for users, based on their musical tastes and, to complete the experiences for Women’s Month, each user can have their own lineup of 100% female tracks, Girl Power Flow, now available on the platform.
Top 10 most listened to songs about female empowerment
Finally, Deezer reveals the songs by Brazilian singers with the most play on the platform, which have inspiring and empowering lyrics:
- IZA – “Dona de Mim”
- Cssia Eller – “Malandragem”
- Allana Macedo – “Te Superei”
- Marina Sena – “I Came Back to Me”
- Marlia Mendona feat. Maiara and Maraisa – “His Fault”
- Elis Regina – Maria, Maria
- Rita Lee and Zlia Ducan – Pagu
- Elza Soares – “Maria da Vila Matilde”
- Rouge – “Owner of My Life”
- Elza Soares – “Woman of the End of the World”
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