The brand will have an activation that will give away gifts such as a glass, sarong and a personalized fan
Mike’s Ice announced that it will repeat the dose and be present at Lollapalooza Brasil 2024.
In this edition, the brand will rely on the flavors of the drink and take advantage of the moment to activate its most recent launch, Mike’s Ice Guaran’. For the public, Mik’s Ice will promote an activation that will give away gifts such as a glass, sarong and a personalized fan.
“Participation in Lolla in 2023 was unforgettable and in 2024 we want to create even more memories with consumers, after all, we are returning with more flavors, the delicious Mike’s Ice Guaran. I am sure that the drink will win over the public and be a favorite for toast and cool off at Lollapalooza”, said Guilherme Poyares, marketing director at Mike’s.
In addition to the already known lemon powder, Mike’s space at Lolla will have professional photographers available to people who want to ensure their registration.
The brand will also have a team of influencers such as singer Supla and comedian Diogo Defante to produce content throughout the festival.
