O Bradesco launched a strategic partnership with CNN Brazil to provide multimedia coverage of South by Southwest (SXSW), an event that takes place until next Saturday (16) in Austin, Texas (USA). The bank has its brand highlighted in vignettes, displaysnews bars and in the CNN Innovation stadium space, a special section of the CNN Prime Time news program, designed exclusively for the festival.
The partnership also includes a strong presence in digital media. The Bradesco brand is present in media display on the CNN Portal and screen sharing, in addition to actions for social networks, with videos specially produced for Reels, TikTok and Shorts shared on the official channels of CNNBrasil, CNNPop and CNNEconomia.
“The partnership with CNN Brasil is an excellent opportunity to offer viewers exclusive content about technology, innovation and culture, topics that are so relevant to Bradesco. With the content delivered, it is possible to create a connection between the event’s audience and the brand, leading insights and curiosities about the global scenario for those who want to follow everything about the festival directly from home”, comments Nathlia Garcia, director of Marketing, CRM and Digital Sales at Bradesco.
CNN Innovation, presented by Marcelo Tripoli, is a window into innovation within CNN Prime Time, a dynamic news program led by Mrcio Gomes, broadcast from Monday to Sunday, at 8pm. This board offers an exclusive look at SXSW, highlighting the latest trends and developments in the world of technology, culture and innovation.
“It is an immense pride to count on Bradesco in this partnership for an exclusive and unprecedented space for CNN Brasil, a pioneer in being the first Brazilian TV to set up a coverage structure at SXSW. We will have a content house at the JW Marriot, a hotel that hosts many of the festival’s panels, from where CNN Brasil will make live and recorded entries, as well as receive guests and interviewees. The coverage will be memorable”, says Mariana Cantarelli, director of Commercial Strategy and Marketing at CNN Brasil.
This collaboration between Bradesco and CNN Brasil represents an innovative marketing strategy, providing the bank with unique visibility at a globally recognized event, while CNN Brasil enriches its coverage with insights valuable assets in the financial and banking sector. The initiative reflects the commitment of both entities to innovation and the delivery of relevant content to the public.
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