Campaign will be publicized in a commercial insertion on TV during BBB24 and in social media activations
Kwai launched the “Grana Pra Kwai” campaign, which aims to encourage users to invite friends to sign up on the platform and earn a reward that can reach up to R$3,000.
The promotion of the new piece will include a commercial insertion on TV during a break on Globo’s Big Brother Brasil 24 program, activation on the brand’s social networks and a challenge on the platform for users.
To participate, simply have an account on Kwai, click on the campaign logo when opening the app and invite other people, with inactive accounts and/or who are not yet registered on the platform, to reactivate and/or create accounts on the app.
In the case of a reward, the invited friend must log in using the link received with the invitation. Membership in the campaign is free and valid until March 31st.
