Campaign signed by AlmapBBDO and features sound production by Jamute and image by Vetor Zero
Perdigo is reinforcing its support for Copa do Nordeste with the launch of a campaign that aims to highlight the combination between the flavor and emotion of supporting the championship games.
The piece, signed by AlmapBBDO, has a soundtrack inspired by a traditional European championship and uses a relaxed tone to promote the brand’s products. The campaign featured sound producer Jamute and image producer Vetor Zero.
“Being closer to the fans as an official sponsor of the Copa do Nordeste is an opportunity not only to celebrate the passion for football, but also to further connect Perdigo with consumers in the region. By sponsoring the tournament, the brand reinforces its local presence and commitment to northeastern culture and values”, said Rafael Gonzalez, executive manager of Perdigo.
The campaign will be run both online and offline, with pieces shared on Perdigo’s social networks, radio and television. Furthermore, consumers in the cities of Salvador, Recife and Cear will be impacted through Out of Home, in commercial buildings, shopping malls, among others.
