The BBB leader’s test was sponsored by Above and generated a reaction from one of its competitors
Figure stamped in Big Brother Brazil, Above was the sponsor of the leader’s race this Thursday (17).
The competition, which promoted the line of deodorants that has Neymar as a poster boy, consisted of throwing the ball at the ball in the goal and, whoever scored the most points, would become the leader of the week. Lucas, known on the networks as Barão da Piscadinha, took the crown and another 20 thousand reais home.
But, if there’s one thing that this BBB is giving viewers plenty of, it’s the interaction of brands on social networks and, with the proof of Above, it was no different.
Rexona sent a “pin” to the competitor during the broadcast of the program, which, obviously, generated a reaction from the tweeters on duty.
Is this deodorant Invisible because no one has ever seen it? ?
— Rexona Brazil (@rexonabr) February 18, 2022
Following the same line as Avon, which responded to the “debauchery” of the administrators of the networks of the participant Jade Picon, Above, of course, did not leave it cheap and responded to the needling.
I want to leave some invisible comments too, huh, my daughter? ?#AcerteComAbove #AboveNoBBB #BBB22 #ProvaDoLider #AboveLider
— #AboveNoBBB22 (@abovecosmeticos) February 18, 2022
The brand also took the opportunity to make several tweets, having fun with the whole situation.
It’s that thing… #AcerteComAbove #AboveNoBBB #BBB22 #ProvaDoLider #AboveLider pic.twitter.com/F8vxzt9jlS
— #AboveNoBBB22 (@abovecosmeticos) February 18, 2022
For those who wanted to see me, I’m here ? #AboveNoBBB #BBB22 #AcerteComAbove https://t.co/N8ZQZIL32R
— #AboveNoBBB22 (@abovecosmeticos) February 18, 2022
