New visual identity, inspired by cultural movements, highlights the stadium’s commitment to creating unique experiences for brands.
A HOOD, a brand experience studio known for creating strategies based on cultural movements, with careful execution and attention to detail, celebrates 10 years of history with its first change of visual identity. The company founded in 2014 by Marco Arioli (CEO) and inserted into the FLAGCX ecosystem by Roberto Martini (Founder, Global CEO and Chief Creative Officer of FLAGCX), today updates the aesthetics of all its applications, which include new languages for social networks and the studio’s graphic and digital products.
With striking visuals and colors, the studio announces the application of Hood’s new visual identity in the materials (Photo: Divulgao/ HOOD)
Through research to understand the HOOD universe, the new logo is now bolder and firmer, which reflects the maturity and confidence of the studio, and starts to function as a lens through which cultures, trends and inspirations can be seen. And instead of highlighting a single color that represents the company, the identity debuts an inclusive and multicolored gradient that, from now on, will be a kind of materialization of plurality, connecting all forms and all movements, intertwined in order to indicate It is practically impossible to separate one from the other. Furthermore, the vibrant gradient fulfills its role by strengthening and representing HOOD’s aesthetic differentiation when compared to other brand experience agencies, which generally use monochromatic tones in communications. Click here to see applications.
After 10 years at the agency, we wanted a visual identity that brought all the coolness that HOOD carries. We also felt that HOOD today acquired a certain maturity that was not being printed in our inaugural visual identity, and with that we began a vast study of branding design that took more than 3 months to find an aesthetic path that represented who we are today. And now, with the new aesthetic, I’m sure we have visually represented all the creative potential that is part of multidisciplinary projects, and HOOD’s unique ethics, which connects people, brands, cultures and trends in areas such as technology, art, design, music and entertainment, comments Marco Arioli, CEO and founder of HOOD.
For Fernanda Peltier, CCO at Hood, the new identity highlights HOOD as a lens for cultural movements and through it the company creates and develops culture-crafted projects for brands, with a precise look at the future and at the same time thought-provoking. for the most artisanal trends and cultural movements around the world.
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