With a campaign published on TV and digital, fantasy games open the market with a series of updates, such as a points league
In the countdown to the debut of the Brasileiro 2024, Cartola and Cartola Express announce their news for the championship that will start in April.
Along with the new dynamics, the fantasy games also presented the season’s launch campaign, which has the motto “T Dentro” and invites viewers to imagine what it would be like if the cardmakers’ teams existed in real life.
The film brings news about the fictional team that is standing out in the Brazilian Championship, the Caioba Team, whose coach is former player and commentator Caio Ribeiro. Getting into the spirit of the competition, influencer Dan Lessa accepts the challenge of competing at the top of the table with his own team in the game and takes part in the unprecedented dynamics of the season, such as the points league.
In the second, starring Caio Ribeiro, it shows a table of friends excited to discover that those who understand sports can have fun while competing for prizes at Cartola Express. Among those present is former player Obina, who also says “T Dentro” for the daily fantasy game.
Dynamics, gameplay and rounds
The news was presented during an event held this Thursday (14), which was attended by fantasy game ambassadors, Caio Ribeiro and Daniel Pereira, together with narrator Renata Silveira. There, they announced new dispute dynamics, in addition to the benefits to make the gaming experience more dynamic.
This year, Cartola will have the debut of a league model based on straight points and, in addition to the classic and knockout format, the cartola players will be able to compete against each other in an all-against-all mechanic, similar to the Championship team clashes. Brazilian.
The game will also feature Bolo do Cartola, a recently launched modality active in the Carioca, Paulista and Mineiro Championships, which will allow players to make their guesses about the results of the matches. In terms of gameplay, the fantasy game has reformulated its navigation journey, bringing a more intuitive home panel, so users can have a complete view of all the game’s environments.
“Socialization and community creation are fundamental pillars on which we want to build the Cartola experience in 2024. Our focus is to promote new formats that enable fans to share their love of football with friends and encourage healthy competition based on electrifying disputes of the Brazilian Championship. The market is officially open for cartola players to assemble their teams and take advantage of our renewed portfolio for this year of competitions, which promises to be fierce”, explained Daniel Martins, Head of Cartola.
Cartola PRO, a game offering that involves a subscription model per season, will also bring a series of additional features. In addition to allowing users to participate in up to 10 point leagues, seven more than in the general version of Cartola, the fantasy premium mode will have updates in Gato Mestre, a space with tips, analysis and data, which now has a wizard escalation.
The PRO also increased the offer of the PRO League, distributing almost R$500,000 during the Brazilian Championship. The amounts are divided between prizes for the resourcefulness of the best participants in the rounds, in addition to monthly draws and at the end of the season. The closing prize was one of those that went up, paying R$100,000 to the lucky card holder.
Cartola Express, a daily fantasy game licensed from Cartola, offers a variety of dispute options for those who like a quick game model and want to have more chances of earning extra money using their knowledge.
With the market opening scheduled for April, the platform will award R$300,000 in prizes in the main room of the first round, with R$100,000 only for the highest scorer. In addition, fans will receive cashback on the registration fees after the end of the game weekend.
The game also continues to expand its portfolio with the debut of three more major competitions in 2024, namely Copa América, Eurocup and Olympics. In addition to football, the rooms exclusive to the Olympic Games will have basketball and tennis matches, the latter being a previously unheard of sport.
“Our focus is to consolidate Cartola Express as the home of sports and leagues that fantasy lovers most desire and are interested in. While enjoying the Brazilian Championship, the public can already prepare to have fun with some of the most relevant championships in the world of sports. Another new feature is that competitions that debuted last year, such as Formula 1, NFL and NBA, can be played from the beginning of the seasons. All this with new bonus dynamics that value the engagement of our player base”, concluded Rafael Sbarai, Head Product and Operations of Cartola Express.
