The winning team will win a prize of R$ 1.5 million; the men’s tournament awarded last year’s first place the amount of R$ 47.8 million
The main women’s national championship, the Brazilian Championship starts this Friday (15th) with 16 clubs competing for the trophy and for R$ 1.5 million, a higher value than the last edition (R$ 1.2 million) and still much lower for men, who received 47.8 million in 2023.
The CBF will also distribute a total of R$6 million in quotas to participants.
In investments, the teams also moved. One of them was Palmeiras, which announced the sponsorship of Esportes da Sorte, in what is already considered one of the main partnerships in South America for the sport.
“Palmeiras has always reached the finals and fought for the women’s title, such as the Copa Libertadores, and I believe that with our partnership, we can grow even more not only in the technical part, but also outside the four lines, in addition to inserting ourselves in It is a sport that continues to grow and is now a global reality”, said Darwin Filho, CEO of Esportes da Sorte.
One of the most traditional teams in women’s football with two cups (2014 and 2019), and with one of the main budgets for the season, Ferroviria has part of its resources coming from a master sponsorship, Galera.bet, which has been a partner of the club since 2023 and has just extended the contract until 2026.
“Ferroviria is one of the great forces in the interior of São Paulo and has always been concerned about investing in women’s football. These values are very important for galera.bet, and with this same thought and philosophy we intend to continue supporting the sport, said Marcos Sabi, CEO of the company.
A detail that draws attention is the number of sponsors involved with the 16 associations, 55 in total involving partnerships on these teams’ shirts. For Fbio Wolff, joining these brands is essential for the development of the competition.
“Due to the strengthening of women’s football, we observed a large number of companies interested in supporting the category. These partnerships achieved by the sport boost the development of the sport on and off the field. A great example of this is the number of new agreements being signed by teams from the Brazilian football”, he says.
Armnio Neto, sports business specialist and founding partner of Let’s Goal, said that women’s football in Brazil “is entering the radar of big companies and we are able to witness the development inside and outside the four lines. This growth of the category is not just something momentary, something that is here to stay”, he said.
For Ren Salviano, CEO of Heatmap and specialist in sports marketing, he highlighted how important it is to see brands supporting women’s football on a recurring basis.
“In addition to the high visibility and growth of the sport, when it comes to activations and interactions the athletes put on a show. They really embrace the arrival of brands and are very professional in this connection with the fans, which makes the team’s work much easier. Marketing Department of the institutions”, he concluded.
(Credit: @corinthiansfutebolfeminino)
