Company will be present in the 2024 and 2026 editions, in addition to being one of the supporters of the 2025 edition of The Town
Latam Brasil announced that it will be the official airline for both Rock in Rio 2024 and the 2026 edition. With the agreement, the company guaranteed the presence of Latam Pass, its loyalty program, at the festival.
The contract with the event organizer also positions LATAM as one of the official supporters of the 2025 edition of The Town, in So Paulo.
“LATAM is the fastest growing and most connecting airline in Brazil. Just like the universe of music, we also breathe an entire universe of encounters and connections. That’s why, a few years ago, we renewed our commitment to this territory and to events that engage in a unique with Brazilians. Let’s connect more and more with our country to live a world without borders”, said Amira Ayoub, head of Marketing at Latam Brasil.
The company’s presence at both festivals reaffirms the brand’s signature, “Sem Fronteiras”, by establishing a closer and more empathetic relationship with Brazilians.
Rock in Rio will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September 2024, with 700 thousand people in the City of Rock, and will be the celebration of 40 years of the festival. To achieve this, LATAM will have a customized aircraft with the festival’s brand, exclusive spaces in the City of Rock and inserts in the stage teles.
