Created by Mediabrands together with Grfica Neoband and JCDecaux, the action includes wrapping on the Line 4-Yellow subway, in SP
BIC is promoting the launch of the new BIC Solei Escape with an action that has the motto “With BIC Solei Escape, everyone shines”.
Created by Mediabrands in partnership with Grfica Neoband and JCDecaux, the campaign will feature the wrapping of a train carriage on the São Paulo subway, on Line 4-Yellow, creating an environment that gives women the feeling of being in a SPA.
The sticker has 3D effects, simulating scalding feet on the floor and towels on the head to enhance the experience.
“We want to convey this lightness of being in a SPA with the moment of self-care that waxing with Soleil Escape provides, in addition to showing the affection that BIC has for the feminine universe”, says Tayna Sousa, Art Director at Mediabrands.
Through JCDecaux, an external media circuit will further expand the reach of the campaign, with digital media broadcasting at Paulista, Faria Lima, Fradique Coutinho, Consolão and Trianon-Masp metro stations, in addition to more than 50 digital street clocks located in strategic points with high circulation of people in the capital of São Paulo.
“BIC believes in the unique shine and power of choice of each woman. Therefore, with this action, BIC Soleil Escape wants to convey that there is an accessible product, which provides a sensorial experience for the moment of self-care, a SPA in the house of consumers”, concluded Abner Pizzo, marketing director at BIC in Brazil and Argentina.
