Among the confirmed names are Sergio Valente (JBS Group), Beatrice Jordo (Heineken), Felipe Cerchiari (Ambev), among others
On the 27th, Hands.ag will hold an event that will bring together 12 CMOs to discuss the most important topics at SXSW. TakeOff will take place at Teatro B32, in So Paulo.
Unlike the usual SXSW trends report, Hands.ag wants to provoke a reflection on what will really be compelling for brands in Brazil.
TakeOff will provide an informal and interactive environment, over coffee, where CMOs, divided into three panels, will share their perspectives and experiences on the most relevant themes and experiences of the festival.
Among the confirmed participants are Srgio Valente (CMO Global JBS), Beatrice Jordo (Heineken Branding Director), Igor Puga (CMO, CIO and Ombudsman), Camila Ribeiro (Advertising Director at TIM), Felipe Cerchiari (Director of Global Premium Brands from Ambev), among others.
According to the agency, TakeOff aims to be a qualitative filter in the massive amount of information from SXSW, generating ten guidelines immediately applicable to the Brazilian market, and helping brands to “take off” their communication strategies for 2024.
(Credit: Photo by Carlos Alfonso on Unsplash)
