The main one was the departure of Vicente Varela from Lew’Lara\TBWA; executive go to SBT
to sada of Vicente Varela and Lew’Lara\TBWA was the main market news this week, which ends today. At the agency led by Marcia Esteves since 2019, the executive will go to SBT, as stated by the propmark.
At the broadcaster, Varela will bring all the accumulated knowledge in media management, omnichannel vision, data application and traffic in the advertising market.
And Lew’Lara, Luisa Sotero, until then media director at Lew’Lara\TBWA in Brasilia, assumes the role of vice president of media and data. It is still based in Brasilia, close to the Banco do Brasil operation, but takes over nationally, taking care of all customers, and being an integral part of the executive board.
Already DM9the news was the arrival of Gustavo AlvesGuzera, who will take on the role of executive creative director of the agency and create for iFood.
Ex-Galeria, his challenge will be to develop campaigns that generate conversations and are impossible to ignore, following the concept that guides the work that DM9 produces.
I have WMcCann, Larissa Magrisso assumed the role of executive creative director. She reports to CCO Dani Ribeiro. With 25 years of experience, Larissa was one of the pioneers in implementing the discipline in agencies, bringing her know-how in journalism to build a new way of doing and thinking.
Her last position was as VP of creation and content and partner at W3haus.
The executive joined as project manager and created the content area in 2010. She became a partner in 2016 and also took over creation in 2017, leading the integration of content and creation as a single discipline. Previously, she was assistant editor of Politics at the newspaper Zero Hora and executive editor at Portal Terra.
A MGNT announced the arrival of Patricia Barros on your team to take on the role of head of people and culture.
Graduated in Computer Science, with an MBA in Human Resources Management and a postgraduate degree in Organizational Psychology, Patricia has 18 years of experience in the people area, where she has worked in the banking, food and advertising segments, working for agencies such as F/Nazca , DPZ and, more recently, Galeria.
Promotion na Samsung
A Samsung promoted Gustavo Assuno to the position of senior vice president in Brazil. Currently, he is the executive VP of mobile experience, leading the company’s mobile device sales and marketing areas.
From now on, Assuno will expand his responsibilities to also cover the marketing of consumer electronics areas, which includes the areas of TV, monitor, air conditioning and household appliances, among others, in addition to corporate marketing.
Kraft Heinz
Kraft Heinz, owner of the Heinz, Hemmer, Quero and BR Spices brands in Brazil, announced the arrival of its new CMO (Chief Marketing Officer), Cristina Monteiro. She joins the company to integrate the brand building strategy with Kraft Heinz’s innovation and growth strategies.
“I’m excited about the challenge of integrating marketing, providing a unified vision of the business. I realize that each person’s passion and dedication is what actually makes consumers’ lives more delicious. I’m sure we will challenge ourselves to continue moving forward together, contributing strategically for the company’s growth and boosting the level of the categories in which we operate”, says Cristina Monteiro, new CMO of Kraft Heinz in Brazil.
Consolidating its robust movement plan, Kraft Heinz also announces the arrival of Roberto Pasqualoni as its new Commercial Vice President. The executive will be responsible for sales and trade marketing at a national level for all brands, categories, channels and regions.
Commercial VP at CNBC
Gilberto Corazza This week, he was announced as the commercial vice president of the CNBC journalism brand, brought to Brazil by the Times Brasil media group.
The arrival of the business channel owned by NBCUniversal to Brazil was announced last week, CNBC will be led by Douglas Tavolaroto be chairman and president.
With more than 35 years of experience, the executive was VP of Ad Sales at Turner/Warner Bros. Discovery, responsible for the brands TNT, Esporte Interativo, Warner, CNN International, Space and Cartoon Network.
New manager at Terra
Michele Cristina da Silva as the new account manager in agency service and advertising for the Terra. The executive’s mission will be to contribute to developing content solutions, technologies and new businesses for brands.
The new hire will report to Luciana Menezes and Jlio Tortorello.
His joining Terra was followed by stints at Grupo Globo and, more recently, at UOL, where he worked for four years serving the biggest players in the technology and telecom market.
Corazon Films
A Corazon Films presented the newest reinforcement for its casting with the arrival of Marcello Lima. Having worked for producers such as Zeppelin, Honey Bunny, Sentimental and Boiler, the stage director has participated in films for brands such as Volkswagen, McDonald’s, Snickers, Neosaldina, Claro and Vivo.
(Credit: Image by javi_indy on Freepik)
