Content creator and entrepreneur Luccas Neto joins AmazonProjuris launches a solution for Alexa, Amazon’s virtual assistant to facilitate access to its licensed products at one more point of sale, in addition to its first store, Luccas Toon, which has been on the market since 2018.
The page dedicated to products, which is part of the Amazon marketplace, is divided into five categories and sells toys, stationery and party items, food and personal hygiene. All brand products are developed with the curatorship of a multidisciplinary team, formed by pedagogues and educators, in order to pass on positive messages, teachings, responsibility and dreams to children. The licensing agency Redibra was responsible for designing the partnership.
“It’s a joy to see my products coming to new platforms. They are thought with so much affection and care for my fans, that I am extremely proud to start new partnerships to see them go even further”, says Luccas Neto.
It has over 150 licensed products and in total has sold over 10 million products. His doll, for example, has sold more than 1 million replicas, winning awards such as Toy of the Year (2019) and Children’s Brand (2019).
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