Brand to print the sleeves of the game uniform until the end of the 2024 season
Centrum announced the sponsorship of the Botafogo women’s team, which will debut in the Brazilian Championship this Friday (15), in the game against Ferroviria.
The brand will be printed on the sleeves of the game uniform until the end of the 2024 season and aims to “vitaminize” gender equality in football by generating more investment in women’s sports, in addition to encouraging sports practice.
“Research shows that girls abandon sports twice as often as boys, the main reason being low confidence in their bodies. Furthermore, many women still prefer individual physical activities and claim to feel ashamed and afraid of exercising in public . With the sponsorship of Gloriosas, we have the ambition to promote social changes that bring greater gender equity and quality of life, making the benefits provided by sport accessible to everyone”, said Flávia Mello, marketing lead for oral health and vitamins from Haleon.
Centrum’s partnership with the Botafogo women’s team also foresees a series of initiatives dedicated to combating discrimination and encouraging the inclusion of women in sport.
“The athletes will be protagonists of the brand’s actions and content, which celebrate female talent and encourage sports practice, with the aim of combating prejudice and encouraging a healthier life, putting into practice Haleon’s global commitment, which is to deliver the best daily health with humanity”, added Rafael Jones, media director at Haleon.
Centrum’s sponsorship of the Botafogo women’s team is a project developed by the Owly agency.
