A Clear launched a communications campaign, which will guide all moments of connection with consumers throughout 2024. In this new phase, Sol da Claro gains even more prominence. The campaign shows that with Claro people connect more with what they love: friends, family and pets, that marathon of films and series, with their team’s goals, with games, among many other passions.
To mark this union between customers, with what they love most, comes all the operator’s connectivity with the brightness of its Sun, which will be a key element in making Claro’s new moment of communication tangible. Furthermore, the campaign will also reinforce that all of the operator’s services, be it mobile, fixed internet, content on all screens or even Multi.
This new communication movement of ours reinforces that we work for an increasingly stronger brand, a single Claro, a unique Claro. Let’s invite our customers to bring out the importance of connecting with what they love most. And there is nothing better than the Sun to strengthen this relationship. The Sun brings light, joy, reenergizes, infects and brings people together. We know that with every sunrise we have the opportunity to experience something new, says Ane Lopes, Director of Marketing, Branding and Communications at Claro.
The film, which marks the launch of this new communication approach, brings customers connecting to what they love most accompanied by phrases such as “I love marathoning, replacing love with Sol da Claro, showing the connection between the brand and everything that consumers most care about. like. Check out the campaign film below.
The campaign, created and produced by the agency Talent, features scenes that bring the public closer together and highlight the benefits of products and services. Broadcast nationally on open TV, PayTV, foreign media, digital media, social networks, in addition to the brand’s proprietary channels, the films will feature 60’s and 30’s versions.
In this new phase, we reinforce to the consumer that the operator is the bridge that connects them with what they love. Claro allows him to watch matches of different sports, makeup tutorials, series and films, catch up, laugh, beat the game, or anything else that is his passion. The operator is the connector between consumers and everything that makes them happy, we show once again that the brand is solar and brightens the days of its audience, comments Rodrigo Lugato, Executive Creative Director at Talent.
TECHNICAL SHEET
Campaign
With Claro, you connect with what you love
Client
Clear
Product
Institutional
Advertising Agency
Talent
CEO
Lica Bueno
Creation
CCO: Gustavo Victorino.
ECDs: Ana Cavalcanti and Rodrigo Lugato.
DCs: Mariana Villela and Marina Erthal.
DC Content: Gabriela Moura.
ACDs: Antero Neto, Elder Caldera e Geraldo Junior.
Art directors: Denny Hamada, Fabio Dread, Gustavo Gibelli, Fabrizio Rodello and Erick Wilmer
Editors: Hugo Cacique, Joo Gonalves and Amanda Pinho and Bebel de Andrade.
Service/Business
Enrico Torres, Carol Amaral, Mariana Mozzaquatro, Denise Lopes, Maira Ribeiro, Fabiana Lira, Fabio Valle, Gabriela Neres, Joo Vitor Rodrigues, Juliana Fernandes and Carol Sarda.
Project Managers
Maira Costa, Jhon Melo, Raquel Regis, Lorane Maximo.
The strategy
CSO: Gabriela Soares.
Strategy Directors: Camila Massari and Felipe Pdua.
Brand Strategy: João Pedroso, Lucas Trentinella, Thais Oliveira, Evelyn Maia, Lindsey Santanna, Raielle Mazzarelli.
Content & Influence Strategy: Debora Pinheiro, Rafaela Ferreira, Rafaela Musto, Isabela Fabbri, Camila Magno, Andrei Gabriel.
Day M
Daniela Gazzano, Kelly Prado, Eduardo Amato, Tulio Santana, Vanicleide Queiroz, Tatiane Farias, Rolwbya Freitas, Carolina Pimentel, Aldry Cantolino, Ana Monteiro, Caio Fuchs.
Integrated Production
Producers: Ingo Santos, Matias Santos and Edson Santos.
Finalists: Michel Medeiros, Carlos Locoselli, Walter Braz, Daniel Camargo, Rafael Leao and Luiz Silva.
Image Processing: Fuze Image and Hadolpho Correa
Reviewer: Clariana Ganimi and Emilio Gonzalez
Art Buyer
Daniele Sampaio
Communication
Leonardo Arajo and Marjorie Martins
Photos
Photographer: Mauricio Nahas
Agent: Fernando Machado
Coordinator: Nana Rodrigues
Beauty: Grasiela Paes
Stylist: Kaka Lobo
Art Director: Tamali Reda
Assistants: Caio Toledo / Vanessa Gomes / Humberto Felga / Paulo Marinuzzi
Set Assistant: Fabio Cruz / Lucas Nascimento / Hyuber Beraldo / Izaque Caique
Locao: Gabriela Salgado
Radio, TV and Internet
Victor Alloza and Luciano Rocha
Soundtrack
“Come Out and Play” – 3 ONE OH
audio producer
RAW share
Locuo
Tiago Leifert
image producer
Producer: Santeria
Directed by: Gustavo Leme
Creative Director: Felipe Luchi
Service: Patricia Silveira, Hellen Gazetta, Marlette Cella and Gabriela Reis
Director of Photography: Fernando Oliveira
Editing: Eduardo Onon
Submission: Augusto Medeiros
VfX: Flow VFX
design studio
BUT
Team: Fbio Simon and Pedro Burneiko
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