Brands presented a campaign that was set at the Matiz bar, located in the Consolao neighborhood, in So Paulo
Baw and Kenner announced a partnership that celebrates the fashion and culture of So Paulo and Rio de Janeiro.
For the launch, the brands presented a campaign that was set at the Matiz bar, located in the Consolão neighborhood, in So Paulo, and portrays the daily lives of four characters who come together to celebrate the launch of the collaboration.
The collaboration between Baw and Kenner came about naturally. These are two brands that have Brazilian urban culture as part of their essence. Combining Baw’s irreverent style with all the history and relevance that Kenner already has in the Rio scene made this partnership the perfect match, said Bruno Karra, co-owner of Baw Clothing.
The Baw x Kenner collab will be available on the official website and in Baw stores, while the shoes will be available on the Kenner website and in multi-brands throughout Brazil from March 14, 2024.
“This partnership has a lot of fashion information, ultra comfortable, cool and fashionista items, with urban DNA, which will allow fans of both labels to identify with each other and feel curious and instigated by the products”, added Lorena Tomassini, marketing manager by Kenner.
