For the fourth consecutive year as official sponsor of the Big Brother Brasila Amstel took a step forward in its partnership with the biggest reality show in Brazil by debuting an unprecedented activation on the MesaCast BBB program: the show ‘I AM SINCERINHO’, which features Ana Clara. Aired weekly until the end of the season, the first edition featured former BBBs Pocah and Babu Santana. In addition to being shown on Multishow, Globoplay and Gshow, the painting also has repercussions on Gshow and the presenter’s social networks.
The I AM SINCERINHO board on MesaCast BBB works with an Amstel urn containing beer cookies and, for each one, there is an I AM (Angel, Vetezeiro, Leader, Sincerinho among others) with questions that must be answered and challenges to be fulfilled by the week’s guests. The action is in connection with the brand’s new campaign: ‘I AMSTEL – The incomparable taste of being ourselves’, which invites the public to celebrate freedom and authenticity, Amstel’s core values.
In the first edition, Pocah and Babu had to create their VTs, tell who their favorite participants are, what games they like most, who they would immunize, who they would take to the VIP or nominate for the wall. In a relaxed conversation, Ana Clara leads the chat and also brings information connected to the brand’s credentials.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
