Dinmica was created by Globo in partnership with the Commonwealth//WMcCann
Chevrolet led the dynamics of the BBB 24 angel race last Saturday (16). Building an imposing board made up of dozens of fields, the automaker challenged participants to gradually advance in search of the power of the angel and a Chevrolet Tracker Zero km.
With the “For those who direct their own lives” concept of the Chevrolet Tracker, the race featured lucky places and setbacks. As participants advanced across the board until its end, they faced challenges that could facilitate or hinder their journey to the car at the center of the race.
The two competitors who first reached the center of the board and the Chevrolet Tracker participated in the now traditional key dynamic: where players chose one of the available keys to try to start the vehicle. The victory went to Matteus, who was the first to start the Chevrolet Tracker.
The dynamic, created by Globo in partnership with Commonwealth//WMcCann, highlighted the SUV and its attributes such as the maximum safety rating, panoramic sunroof, connectivity with native Wi-Fi and OnStar technology, which offers remote assistance and can activate rescue in the event of an accident, for example.
On social media, the brand mobilized its squad of influencers with names like Marcos Mion and Tati Machado to engage before, during and after Prova do Anjo by promoting various content actions. The automaker encouraged viewers to participate in conversations on its digital platforms through tests, challenges and quizzes on X (formerly Twitter), amplifying the action outside the home.
