Brand presented representations of the new universe with soft drinks as the protagonist
Guaran Jesu is completing 97 years of history and, to celebrate the date, it signed an unprecedented partnership with six artists from Maranhão for the “Pink Universes” campaign.
The brand invited illustrators Airton Marinho, Lu Campos, Helena Reginato, Dimitri, Caju Moura and Ana Waleria to create works that represent new universes with Guaran Jesus as the protagonist.
“This campaign is very special for Guaran Jesus, as in addition to celebrating this beloved soft drink, a historical heritage of Maranho, we are also able to stimulate unique interpretations of the brand and promote dialogue with the community. In addition to valuing the state’s artists, we want to strengthen the connection with Guaran Jesus consumers, inviting them to awaken their imagination and creativity, celebrating the drink’s 97 years together”, said Victor Tvora, Marketing Manager at Solar Coca-Cola.
