The use of strategic dates in marketing campaigns can directly impact sales, as revealed by a study by YouGovwhich indicated that 58% of buyers around the world intensify their purchases during celebratory seasons.
To help identify these opportunities throughout the year, the E-goi, an omnichannel marketing automation platform, created a free tool that complements companies’ planning. The marketing and social media calendar features a selection of more than 350 commemorative dates and strategic days that can be integrated with Google, Mac or Outlook.
The free resource, available in Portuguese and Spanish, highlights the main commercial seasons of the year, such as Consumer Day, Black Friday and Cyber Monday, for example. At the same time, it brings together more creative opportunities, such as Towel Day and Star Wars Day, to work on content from email marketing to social media.
In addition to dates and opportunities to communicate throughout the year, the calendar provided by E-goi also shares a selection of events, webinars and actions, which offer a complete experience in companies’ strategic planning.
According to the head of Marketing at E-goi, Marcelo Caruana, “the tool not only simplifies the construction of an editorial calendar and personalized campaigns for different business segments, but it also inspires creativity, standing out as a true ally for boost business.”
The E-goi Marketing and Social Media Calendar is now available. Access now clicking here.
* Content produced by E-goi
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