Turkish company, recently arrived in Brazil, gives its name to the multipurpose space in Rio de Janeiro
Turkish cosmetics company, Farmasi has signed a naming rights agreement to expand its brand awareness. Last week, the European company signed an agreement with the French multinational in the events sector GL events, which manages the Rioarena in Rio de Janeiro.
Designed along the lines of the most modern arenas in the world, Farmasi Arena is a reference for major national and international shows. The space will also host the company’s activities in Brazil, hosting events, product launches and meetings with local entrepreneurs and the sales force.
Farmasi arrives in Brazil at a great time, joining Arena amid a program of prominent national and international events, such as UFC, the singer Eric Clapton’s show and the iconic and long-awaited meeting of Caetano Veloso and Maria Bethnia, among others, which will certainly contribute to consolidating the brand, which carries more than 70 years of tradition, said the regional director of GL events, Silvia Albuquerque.
