The brand’s space will have 600m and immersive experiences with DJs and guest artists, bracelet customization, video booth and sampling
Coca-Cola will once again be at Lollapalooza Brazil to promote the “Coke Studio” concept, the brand’s global platform that brings together artists from different parts of the world and reinforces the brand’s connection with Generation Z, at the event that takes place on March 22, 23 and 24 at the Autdromo de Interlagos, in So Paulo.
The brand’s space, located in the center of the festival, measures 600m and has capacity for 400 people. There, the public will be able to enjoy immersive experiences with DJs and guest artists, bracelet customization, video booth and sampling.
This is the first time we have brought the Coke Studio concept with an exclusive line-up to the Lollapalooza festival. The main objective of this initiative is to celebrate musical and cultural diversity, providing a moment for artists of different genres and origins to connect and share their music with the world, said Ted Ketterer, Head of Marketing at Coca-Cola Brazil.
Coca-Cola will also take advantage of the festival to promote its new product, Coca Creations K-Wave, and everyone who goes through the activation will have the opportunity to visit the Coke Cube, a space that will feature a chroma-key booth where The participant will be free to do whatever dance they want.
The brand’s space features a design signed by Samba, Henrique Guerra, from The Public House, Cadinho Brautigan, from The Black Haus and Junior Costa, from 28Room.
Schweppes will also be present at Lollapalooza Brazil, with the “Secret Bar” located at Lolla Louge, where the public will have the chance to enjoy drinks in a dynamic setting. In addition, participants will also have the chance to taste Schweppes Tnica Rosé and win freebies.
During the event, the brand will emphasize its global platform Born Social, reinforcing that socializing is part of the essence of Schweppes Tônica, aligned with its creative concept That no way (of socializing) is better than yours.
