Campaign will be on digital and TV, echo filter on Instagram, in addition to OOH activations
The aiqfome app launched an action for the segment, which includes partner establishments and the end consumer. The Double March promotional campaign, carried out annually by the brand in March, features the buy 1, get 2 promotional mechanic.
The action highlights that the user will receive double everything they buy. This way, if you order a pizza, get two; if you order a hamburger, get two; and so will be the case with all products offered by the app’s partner retailers and participants in the promotion.
To highlight the double benefit for the end user, the Purpple agency created a campaign starring Eco Man, a character played by Afonso Rodrigues, born on Madeira Island, in Portugal. He became well known after participating in the talent show “Britain’s Got Talent”, on the British network ITV.
The Maro em Dobro campaign will run from March 15th to March 31st, with a presence on digital and TV, an echo filter on Instagram, in addition to OOH, billboard and sound car activations.
Instead of just looking for a famous face to generate recall for the campaign, we went to Europe to bring a person with a unique talent in the world who fits perfectly with our motto ‘win twice’, said Rodrigo Niemeyer, head of creation at Purple.
