In Women’s Month, the Ademicon, Brazil’s largest independent consortium administrator in active credits, announces its sponsorship of the ‘In Search of a Star’ project, an initiative dedicated to the growth and strengthening of women’s football in Brazil. The action reaffirms the company’s commitment to sport, which is directly related to the product, and involves planning, achievements and quality of life.
“We are very proud to support initiatives like this that not only boost sport, but promote essential values such as equality and inclusion. We believe that investing in this type of action, especially in women’s football, is a strategy to contribute to the transformation of society, allowing many girls to realize their dreams”, highlights Tatiana Schuchovsky Reichmann, CEO of Ademicon.
The project
‘In Search of a Star’ brings development, growth and success to young people who want to be professional athletes. In conjunction with the São Paulo Federation of Footballl and based in So Paulo, the initiative has the mission of providing equal opportunities for girls, using sport as an instrument of educational and social transformation.
Camila Estefano, general manager of the project, celebrates the partnership made.
It is a reason for great joy to have Ademicon as our new sponsor. a partner that strengthens the project even further and brings to the girls a super-relevant and fundamental topic, which is financial education classes. Furthermore, we celebrate together the beginning of this agreement in a representative month, which is women’s month and which symbolizes the fight of all of us for equality, said Camila Estefano.
With the Brazilian team’s top scorer Cristiane Rozeira as ambassador, entry into the project takes place in eight screening sessions, which filter 120 athletes over two months. The young women who stand out undergo intensive nine-month training, with the support of a technical team and complete infrastructure. At the end of the stages, participants have the possibility of joining partner clubs and universities.
In addition to ‘In Search of a Star’, Ademicon maintains its social commitment through investments in several other sponsorships and supports, including the Paran Equestrian Society, surfer Luara Mandelli, horsewoman Manoela Michaelis, Hospital Pequeno Prncipe, Complexo de Sade Pequeno Cotolengo and others.
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