A Melita chose the Facebook as your new advertising agency. From the 31st, the WPP group agency will be responsible for integrated communication across the brand’s entire portfolio.
“We are very happy with the trust placed in Fbiz to be Melitta’s business partner. Furthermore, an innovative brand even conducts a competition process, valuing identification with the agency’s thinking model and culture, as well as work that focuses on a lasting relationship”, says Paulo Loeb, co-CEO of Fbiz.
According to Jonatas Rocha, Marketing Director at Melitta, “a good experience with fresh coffee guides our partnerships, which are focused on the consumer’s journey with our products. Throughout its existence, the group has been marked by innovations that impact the routine of several homes, in addition to promoting evolution in the coffee sector. In this context, Fbiz arrives to join forces together.”
“Melitta is one of those brands that are proud to know, and that defy intuition: a leader with an impeccable image, what else can an advertising agency do? Melitta is not an account, that’s bureaucrat talk, and they will forgive me, but Melitta is a crushan affair: love at first sight”, comments Fernand Alphen, co-CEO of Fbiz.
German multinational present in more than 100 countries, Melitta offers consumers quality products for the preparation and consumption of coffee. In Brazil since 1968, the brand has a complete portfolio for those who appreciate the best fresh coffee: roasted, ground and whole grain coffees, paper filters, accessories for preparing coffee, espresso in capsules, soluble coffee and instant drinks. In addition, it owns the Caf Bom Jesus and Caf Baro brands.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
