Beauty brand will use new TikTok functionality to listen to the community’s wishes
Boticário will activate a new TikTok media format, called Mission Duet, an integration of the duet format, which was already available to the platform’s community, but which is now integrated into the solution “Mission“, aimed at brands.
Boticrio will use the tool so that the community can place orders and suggest the creation of new products, in conversation directly with the Boticrio factory. The so-called ‘Botilovers’ will be able to answer the question Have you ever imagined if you could create Boti products for a day?
In the video created by the company, the professional from the R&D team appears immersed in the factory, writing down all the details of the community’s wishes for the possible development of the brand.
@oboticario Duet this video and share everything about that product you always dreamed of with me. Let’s go? Just tell us all the details of your #BotiDosSonhos #oBoticario Boti dos Sonhos – O Boticrio
Furthermore, Boticário will have a squad of influencers to publicize the action within the platform, in addition to #BotiDosSonhos, which will be used specifically for the resource. Mission Duet will last 6 days and will be the first stage of a project by the brand to bring dialogue even closer to its consumers.
We observe how Botilovers behave and understand that, whether in content or actions, our consumers are always attentive to launches and ask us daily to return discontinued items or suggest new products. That’s why we developed, together with Tik Tok, Mission Duet. With this format, we continue with the task of keeping the consumer at the center of the brand’s every movement and leading beauty conversations on Tik Tok, says Marcela De Masi, director of Branding and Communications at Grupo Boticrio.
