A Betaone of the largest online sports betting houses in Brazil, announces its new advertising and media agency this year: Wieden+Kennedy São Paulo. With a contract that begins in 2024, the brand chooses to consolidate its work fronts seeking even greater integration in its actions and messages. The change reinforces the commitment to improving communication strategies and presence in the national market.
With an eye on sport, Betano’s main business, the new agency will be responsible for a scope that includes a delivery full service, taking care of the brand’s 360 account, including strategy, creation, media and content. The agency stands out for its work for brands such as Nike, Pepsi, Ford, Budweiser, Nubank, among others.
“We are pleased to announce Wieden+Kennedy SP as an advertising agency full from Betano. Combining the expertise of two established brands in the market will further enrich our entire strategy, enabling ideas that are part of the lives and daily lives of Brazilians”, highlights Betano.
The partnership reflects Betano’s new moment, focused on working on its communication in an integrated way, improving its presence in the market. With the aim of providing customers and partners with an even more engaging and attractive entertainment experience, the brand now relies on Wieden+Kennedy to strengthen its reputation and awareness.
“Betano is a brand that lives, like few others, the greatest passions of Brazilians. Being part of the country’s culture through sports, entertainment, and helping to build the brand within this universe will be incredible, in addition to being what W+K does best. We are very excited about everything we are going to create together”, highlights Rodrigo Jatene, CCO at Wieden+Kennedy Latam.
Present in more than 16 countries, Betano sponsors Brazilian football clubs, such as Clube Atltico Mineiro (MG) and Fluminense Football Club (RJ), both in Series A of national football, in addition to the Brazilian Series B Championship, Copa Betano of Brazil, Copa América and Eurocup.
“We are excited about this new phase in our communication and are confident that, with the partnership with Wieden+Kennedy SP, in the areas of advertising and media, and the partnership with FSB Comunicao, recently announced to take care of the PR front, we will reach new heights in our communication and relationship with our public”, highlights Betano.
The new agency’s mission will be to reflect in its deliveries the passion for sport, especially football, the diversity and plurality of entertainment experiences on different fronts and areas, in addition to connecting with new creative and innovative business opportunities, with campaigns that dictate trends in this market.
“The achievement of this partnership is a reflection of a very solid delivery not only from a creative point of view, but also from a strategic, media and social point of view. We are happy to lead the communication of a brand that builds large and lasting partnerships and is among the leaders in this segment around the world”, highlights Camila Hamaoui, Managing Director of Wieden+Kennedy SP.
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