Action was developed by the BETC Havas agency
Brazil recently registered 1.8 million cases of dengue fever, the highest number ever recorded since the beginning of the historical series, in 2000. Care against the mosquito also entered the BBB 24 house, with an action developed by BETC Havas for the SBP brand.
The participants went out onto the lawn to fight the mosquitoes and had to divide into groups. The dynamic took place in three parts, each representing a product from the brand that helps fight the dengue mosquito.
In the first phase, participants in group 1 threw SBP balls at a panel containing mosquitoes, with the mission of hitting all of them, simulating the effect of SBP with Magnetic Action.
In the second stage, group 2 came into action. Participants filled a barrel that simulated a liquid electrical repellent device that plugs into the socket. While filling, an animation on the panel showed a room with a growing dome of protection rising as the barrel became fuller, representing the protection that the product provides for internal rooms.
When the image of the house was completely covered, the last stage was released. Then, the participants in group 3 had to cover the exposed skin of two dolls with jets of white paint, which represented body repellent, a product that the brothers have available in the most watched house in Brazil.
The action is part of SBP’s efforts to raise awareness among the population about the importance of protecting themselves against the dengue mosquito.
“The initiative reinforces individual and collective responsibility in preventing diseases transmitted by insects. And being activated in a program with a large audience helps us play a significant role in disseminating information,” said Paula Junqueira, creative director at BETC Havas.
