O Burger King, known for having fun and disruptive communication in its DNA, was recognized, for the sixth consecutive year, as the most creative brand in the world, in the ‘WARC Creative 100’ ranking, through the Bug King campaign. Recognized as one of the most important rankings worldwide, the company’s annual compilation of marketing insights combined the results of global and regional advertising industry awards that took place in 2023.
And among all the award-winning and recognized BK campaigns in the world, the best evaluated campaign that leveraged this great result was Burger Glitch [Bug King], which we created here in Brazil! It is a recognition that fills us with pride, because WARC maps the main brands and agencies in the world and is today the main thermometer of global creativity, celebrates Ariel Grunkraut, CEO of ZAMP, master franchisee of the Burger King and Popeyes brands in Brazil.
The 2022 campaign invited the community gamer to find bugs in games and, as a result, earn discounts on snacks and points at Clube BK. This action generated 60 thousand sales through bugged coupons, according to the brand’s internal data, in addition to 5 awards at the Cannes Festival in 2022.
The campaign was so good that it continued to win awards at Cannes in 2023, with a bronze in the Entertainment for Gaming category, added Grunkraut, emphasizing the great engagement achieved by the brand’s campaigns.
The WARK Creative 100 ranking is one of the most important in the world. The company from the same group as the Cannes Lions International Festival of Creativity, is responsible for annually listing the main and most relevant podiums in the global creative market.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
